The first thing you need to do (to make it stand out), is competitive research.
I am sure that you are thinking “wtf, I am at an early stage… why looking at the competition?” Well, there are many reasons why;
- First is that you want to see the shortcomings in the market, then you want to know where your “future customers” are living, and finally, know what language works.
- Your competitor’s customers are calling out what they need. Check search results like “how to make X do…” and see what the customer base is looking for.
- Once you are done the above, you will be able to craft a product that fills a gap in the market, you know how to position it, and where the customers live.