The Product Manager's Playbook
Articles and News
Increase your competitive advantage and improve your efficiency
Increase your competitive advantage and improve your efficiency How can you be more efficient, so you can spend more time analysing, understanding and acting on
Introduction to CI for Product teams: Resources
Supplemental resources for introduction to CI for product teams.
Expanding during hard times.
A recession is like a sharp curve on a racetrack – the best place to pass competitors, but needs more skill than straightaways. Brake before the curve, turn in, and accelerate out.”
How to do a competitive SWOT analysis (with template)
A SWOT analysis is using focused, accurate, fact-based data to evaluate the strengths, weaknesses, opportunities, and threats to your business or product.
What competitive intelligence means for each team in your organisation
Competitive and market intelligence is the fuel for companies that want to disrupt existing markets, and it benefits every team in your organization.
How to do a competitive matrix analysis (with template)
In this guide, you can learn about different competitive matrix analysis frameworks and get started with free templates.
How to use your competition to predict the future of your market.
Competitive intelligence and market intelligence can predict the future that your organization or product will have to play in.
How to share competitive and market intelligence across the company.
How to share competitive and market intelligence across the company. Competitive research and market intelligence is powerful knowledge. Here are some tips to ensure it
12 sites for product inspiration
Scanning through a list of new startups featured that day, you may find creative ways to solve problems that inspire you to an out-of-the-box solution. You may also find positioning that is powerful yet simple or even a product that you could use. This list of a dozen sites are your “inspiration destinations.”
How to make a better Dropbox
The best way to best a market leader is by listening to their customers. When we took a quick analysis at Dropbox, we could easily
How can you make your product stand out in a unique way?
“WTF!, I am at an early stage… why looking at the competition?” First is that you want to see the shortcomings in the market, then you want to know where your “future customers” are living, and finally, know what language works.
Founders think about competitors differently than sales.
Founders of amazing SaaS businesses and other software businesses often think about competition in a very different way from your traditional sales and marketing team.