“WTF!, I am at an early stage… why looking at the competition?” First is that you want to see the shortcomings in the market, then you want to know where your “future customers” are living, and finally, know what language works.
Founders of amazing SaaS businesses and other software businesses often think about competition in a very different way from your traditional sales and marketing team.
When I first launched my first SaaS product, looking at my competitors was a perfect way to set myself back into the Monday blues. It was just frustrating to see how easy it seemed for them to expand and get customers.
The average time it takes for a company to go from birth to compete with established players is under 3 years.
To survive and excel, companies need to preserve the culture of agility and use that ability to constantly preserve their unique advantage
